[category]
[title]
Running a hotel, restaurant, cafe, or bar can feel like an endless juggling act. There's the startup stress, finding suppliers who actually show up, dealing with staff shortages and watching costs creep ever higher. But here's the thing – innovation and tech are genuinely making life easier for operators, and if you went to THAIFEX – HOREC Asia last year, you'll be pleased to hear it's back.
This massive trade show gathers the best innovations for the hospitality and foodservice sector under one roof. Running from March 11 to 13 at IMPACT Muang Thong Thani Challenger Hall 1 and 2, the event brings together thousands of products from over 600 brands across more than 40,000 square metres. That's a serious amount of ground to cover between 10am and 6pm across three days.
The whole point is making restaurant, bar, cafe and hotel operations easier while boosting profitability and keeping pace with global trends. Instead of chasing multiple suppliers or burning time on trial and error, everything comes together in one place. You get kitchen equipment, front of house tech and connections with brands and operators from over 80 countries (that's more than 20,000 industry professionals).
Visitors gain fresh inspiration, practical knowledge and access to the latest products and innovations, all of which can be applied directly to their own businesses, all in one event.
Here's what you'll find across the zones. Bakery and Ice Cream dives into equipment and products from leading Italian brands. Cafe and Bar lets you try out everything from the world's top coffee grinders to wine coolers before buying. Kitchen is where things get interesting, with intelligent cooking robots that handle 500-plus menus and sushi machines cranking out over 4,600 pieces per hour.
Other zones include Tech (AI systems and management tools), Wellness (spa equipment and health tech), plus Cleaning and Laundry, Dining, Furnishing and Services.
Another big draw is THAIFEX – HOREC Academy and Workshop, where over 70 experts share practical insights and industry know-how.
Speakers include:
- Panuwat Wattanakitrungroj, CEO and Co-Founder of JIAN CHA
- Thanapong Wongchinsri, Founder of Penguin X
- Chef Willment Leong, Director of Worldchefs Asia
- Chef Justin Tan, Renowned Pastry Chef and Co-Founder of Second Nature Agency
- Thaptai Rittaprom, CEO and Co-Founder of HAAB
- Puree Akkrapolpanich, Assistant Managing Director, Grab Thailand
- Nattapon Muangtum, founder of Everyday Marketing
Alongside many other industry leaders, speakers will share real-world experiences, practical advice and actionable insights to help operators adapt and stay ahead in an ever-changing industry.
The programme is further complemented by hands-on workshop zones, featuring live sessions in cooking, coffee, pastry and cocktail-making, led by top professionals in the field, all free to join for the full three days.
Register for your free pass now at thaifex-horec.asia
THAIFEX – HOREC Asia 2026, March 11-13 at IMPACT Muang Thong Thani Challenger Hall 1-2, 10am-6pm.