Emsphere on Sukhumvit Road
Photograph: Top KoaysomboonEmsphere on Sukhumvit Road

Emsphere opens in Phrom Phong today, and traffic will be really, really bad

Brace yourselves, Sukhumvit!

Top Koaysomboon
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Top Koaysomboon
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Emsphere in Phrom Phong officially opens its doors today, and the mega mall is throwing an extravagant celebration lasting until late.

The massive mall is kicking off the day with local and international media sessions in the morning. The evening promises a star-studded party featuring some of Thailand’s top celebrities, including Davika Hoorne, Bright Wachirawit, and Korean star Kim Min-kyu. Tenants are hosting the festivities throughout the day.

With such a top-notch lineup, Sukhumvit is going to experience the heaviest traffic in years. Today's congestion on Sukhumvit is expected to be a nightmare. While authorities have not issued official traffic warnings, we strongly advise avoiding Sukhumvit Road for the day. Even if you have no plans to visit the new mall, you may be affected one way or another. It's unfortunate that we haven't seen any proposed traffic solutions from relevant organizations.

With popular attractions like IKEA, where everyone tends to drive to, Emsphere is potentially causing traffic nightmares for the following weeks.

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