If you’re into the “quiet luxury” fashion trend, then you've probably already heard of Loro Piana. This Italian luxury brand has long been the epitome of understated luxury, thanks to its focus on sleek and stylish pieces crafted from the finest fabrics. A simple-looking sweater from Loro Piana could cost you tens of thousands of baht, all because it's made entirely from cashmere. This subtle fashion style has made the brand a favorite among billionaires—or those who wish to look like them—as you may have seen in the American TV series Succession.
This September, the 99-year-old fashion brand will open its first store in Thailand at Siam Paragon. This new store will be part of the mall’s refurbished Main floor.