If you’re a spirits connoisseur, you may have noticed a change in Mekhong’s branding.
For many years, the Thai rum brand lost its identity, its interesting herbal flavors overshadowed by cheap calendar marketing and lackluster imaging.
But the brand has since recaptured the limelight and favor of the global stage. The first locally made Thai spirit, founded in 1914, is now sipped by drink lovers around the world, and mixed into creative cocktails by renowned mixologists.
The packaging may be different—it’s now more luxurious—but it’s still your good ol’ Mekhong inside. Go on and give it a try.