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You know the friend who answers every text with a reaction clip? The one who says more with a badly-cropped screenshot than most people manage in a paragraph? This one's for them.
YUEDPAO Presents MEME FEST collides two things that have no business sharing a room, the sweaty communal joy of a live gig and the anarchic humour of the group chat, and somehow makes the whole thing sing. It's a festival, yes. It's also the internet spilling out onto a stage, unfiltered and slightly out of control.
The masterminds are Go on G, the crew behind Folk Khang Wat, and Buffalo Gag, one of the loudest names in Thailand's online comedy scene. Between them they round up more than 30 acts, musicians, actors, YouTubers, influencers, whoever makes you laugh, rotating across two stages from 1pm until 11pm.
And the lineup lands. October 17 brings Tattoo Colour, Singto Namchok, SLUR and Samarn, plus the gloriously unexpected pairing of luk thung legend Yingyong Yodbuangam with Arpaporn Nakornsawan. There's Earn Wat Yai, The Ginkz, Pupan The Autobahn and Thep.lee.la, too. October 18 answers back with ZEAL, LITTLE JOHN, DAJIM and Kong Huayrai, alongside a run of comedians – NINE, Joke iScream, the Baby Zipper Mime Show – who need no surname to pull a crowd.
But the stages are only half the story. Wander off and you'll find Hong Yiam Yod, where you natter and make content with your favourite influencers; The Wark, a karaoke experiment unlike anything you've survived before; and Run Away Jee, which dares you to dress as your favourite meme and commit fully. The Pa Pak Pao and Memesuem zones turn the rest of the venue into a playground built entirely for people who speak fluent Extremely Online.
MEME FEST runs October 17-18 at Union Hall, Union Mall. Early Bird tickets start at B555 for a single day, or B888 for both. Sales open July 8 at 10am via IHAVETICKET.com.