When it comes to festive seasons, Siam Paragon has always been going the extra mile with its Christmas decorations and become one of the kingdom's most Instagrammable spots for the holiday festivities. The upscale shopping establishment is guaranteeing happy and festive vibes with “Universe of Happiness Grand Celebration 2021”, an epic fête that sees elaborate decor, magical installations and exclusive shopping promotions.
Pop into Parc Paragon and strike your best pose with augmented reality (AR) characters designed by Thai illustrator Jackkrit Anantakul. You can even scan the QR code of each character to bring it to life inside your phone and share this cool feature on social media.
Inspired by space and the stars, Jackkrit has created four “Star Princes and Princesses” from different corners of the universe, each one symbolizing happiness. Serotonin Galaxy Princess brings with her warm lights and flower blossoms, Oxytocin Galaxy Princess frolics across the rainbow in joy, Dopamine Galaxy Prince shares love through a series of playthings, and Endorphin Galaxy Prince travels with a magical megaphone that evokes laughter in everyone. As a bonus, there are roller skates you can rent and cotton candy being given out for free!
To amp up the fun, mythical Christmas characters, including King Percussion, Queen of Light & Candles, and Snow Queen, will be putting on a show daily from 4 pm onwards at The Jewel on M Floor.
After having fun with the AR, you are welcome to take in the other festive decorations both inside and outside of the mall. Don’t forget to check out the mall’s 15-meter Christmas tree and a magical tunnel decked with numerous glistening lights.
Also brought back this year is Siam Paragon Countdown 2022 at Parc Paragon, a massive event comprising a series of entertaining shows to ring in the new year. You won’t have to worry as the mall has prepared strict hygiene protocols and safety measures to prevent the spread of COVID-19.
Shopping deals and discounts are also up for grabs at Siam Paragon this holiday season. Until 15 January 2022, the mall will be offering up to 90% discount on shopping and dining at select stores and restaurants, where you can also redeem a Siam Gift Card worth up to B1,500. Terms and conditions apply.