You’ve probably heard that the Miss Universe Organization is currently owned by Thai transgender billionaire Jakkaphong "Anne" Jakrajutatip. Soon after the acquisition, she vowed to diversify the Miss Universe brand into lifestyle products that everyone can buy. That day has come. You can soon get your hands on bottled drinks that bear the Miss Universe name and logo.
Branded M*U, these drinks will come in two types: NØR Natural Alkaline Mineral Water and M*U functional beverages (those with vitamins, minerals, sugar and different extracts ) in five flavors, all of which will be available at selected convenience stores and supermarkets across Thailand. The brand is currently looking for partners in key nations such as Australia, China, The Philippines, and the United Kingdom in order to expand its presence in the global functional drinks market.
Miss Universe-branded makeup and skincare products are also in the pipeline.