Three Thai menswear brands team up to make it on the global stage
By Top Koaysomboon|
Maybe it was fate that brought them together. Leisure Project, P.Mith and Q Design & Play are three of the best-selling local menswear brands in Siam Center. And the masterminds and designers behind each brand have teamed up to take their designs farther. Nattapon Kanokvaleewong, Praphat Somboonsitti, Ek Treechairusmee, Pakphum Mithranon and Anapat Thanakitpathompon came together in the collective goal of bringing Thai fashion to the global stage. The three brands have joined hands, naming themselves Boys of Bangkok. “It’s good that we all have different styles; it shows that there’s more possibility to play in men’s fashion,” cites Leisure Project’s Nattapon.
Boys of Bangkok debuted as a group at Harbin Fashion Week earlier this year, surprising Chinese buyers and fashionistas with their innovative designs and cutting-edge fashion. Last month, they kicked off their local debut with a fashion show featuring their fall/winter collections at W Hotel Bangkok. The front row was packed with celebrities and the collections received rave reviews. Maybe people have said it right: it’s better together.
Q Design and Play (est. 2010)
A fashion brand for fun and daring boys. Praphat Somboonsitti and Ek Treechairusmee express their fun, humorous and sarcastic inclinations through the use of various, even experimental, materials and techniques. www.qdesignandplay.com
P. Mith (est. 2012)
Two BBFs, Pakphum Mithranon and Anapat Thanakitpathompong, have turned their passion for subtle fashion into a menswear brand that embraces simplicity with sophisticated details. www.pmith.com
Leisure Project (est. 2012)
From a small project in leisure of Nattapon Kanokvaleewong in 2012, Leisure Project is now one of the best new menswear brands to watch, thanks to its casual designs and lively prints and colors. www.leisureprojectstore.com