Having previously worked in fashion PR and marketing, the owners bring their experience and understanding of a wide range of products to the store. Drawing on this background, and their personal passions for Japanese culture, they have created a shop designed to feel welcoming and accessible – a place where you can enjoy a regular drop-in while in Ari. The white house adorned with wooden-framed windows has a clean, minimalist aesthetic.
Most of the items in stock follow a smart casual concept, suited to the outlet’s target audience: first jobbers and employers. The clothing is versatile enough to wear to work, on formal occasions or for weekend outings. Importantly, many of the featured brands are Thai, underscoring the store’s commitment to supporting local talent and homegrown design.