Top 12 new stores in Bangkok

Bringing warm wood tones in contrast with terrazzo, Bottega Veneta’s new concept store at Siam Paragon will draw you in. The space feels more like a quiet museum than a retail store – each item displayed as if it’s a piece of design history. From womenswear to menswear and accessories to candles, the collection is curated by season to help visitors elevate their wardrobes. Every inch of the store reflects Bottega’s attention to detail and whispers luxury.

M/F Siam Paragon, Rama I Road, Pathumwan. 02-129-4394. Open daily 10am-9pm. 

Say bonjour to AMI Paris’s brand-new flagship in Bangkok. The store features the Spring-Summer 2025 collection for all genders, alongside a sleek new concept inspired by the brand’s iconic Le Marais location. Channelling quiet luxury, the space is adorned with clean white walls, light and dark wood flooring, sculptural stone accents, and beige-toned furniture – all reflecting a minimal aesthetic that mirrors the relaxed elegance of a Paris apartment.

1/F Central Embassy, Phloen Chit Rd, Pathum Wan. 02-160-5688. Open daily 10am-9pm.

Prada has opened its biggest store in Thailand at Emporium, covering a massive 925 square metres. It’s also the most complete in terms of offerings – clothing, bags, shoes, fragrances, homeware and even high jewellery are all here under one roof.

Design-wise, the boutique keeps things very on-point with the Prada identity: pastel green tones throughout, a curved glass front etched with the brand’s triangle motif and black-and-white chequered marble flooring inspired by its first shop in Milan’s Galleria Vittorio Emanuele II. 

M/F Emporium, Sukhumvit Rd, Khlong Tan, Khlong Toei. Open daily 10am-8pm. 

Originating in Paris, loved in Seoul and now landing in Bangkok, beloved label Marithe + Francois Girbaud has just opened its first flagship in Southeast Asia – right here in Bangkok. Loved for its cool blend of French streetwear and sporty casual style, the brand has become a wardrobe staple throughout Korea. The new store features their main line, the Mouvement athleisure collection (ideal for golf and tennis), plus a Kids line with mini-me styles for the whole family. The interior brings together sleek curves in natural wood with brushed steel accents – best described as Parisian chic with a modern twist.

M/F Emsphere, Sukhumvit Rd, Khlong Tan, Khlong Toei. Open daily 10am-10pm. 

Chinese lifestyle brand Beneunder has officially arrived in Bangkok with its first flagship store in Thailand. Known for its sleek blend of fashion and function, the brand offers UPF-protective clothing, AntiTech umbrellas, and sun hats that shield against UVA and UVB rays – all without compromising on style. Beneunder is built for people who care about both skin protection and looking polished on the go. Already a favourite in China, Beneunder is fast winning fans across Asia – and now you can explore it in Bangkok, just in time for the next heatwave. 

2/F Centralworld, Rama I Rd, Pathum Wan. Open daily 10am-10pm.

South Korea’s hit streetwear brand Covernat has opened its first Thai flagship in Bangkok, bringing a signature mix of minimal design and playful detail to local fashion fans. Loved by K-celebs and Chinese actors alike, the brand has built serious buzz with its clean-cut basics. Their most recognisable designs are the printed logo and graphic tees, leaning into the ‘new basic’ vibe – simple, wearable pieces. A viral favourite among teens, uni students and young pros, Covernat is all about looking cool without trying too hard.

2F Siam Square One, Rama I Rd, Pathum Wan. 082-224-1965. Open daily 10.30am-9pm. 

Oversized suits, long-line trousers, boxy shirts – TwoTwice is a rising Thai label that nails that cool, gender-fluid look. Designed for girls who love a boyish edge, the brand blends clean tailoring with a street-smart attitude. Now open at Emsphere, the store’s red walls catch your eye, but it’s the racks of slick fits, versatile bags and punchy accessories that’ll keep you browsing. It’s also a celeb favourite, spotted on countless Thai style stars. If you’re looking to level up your wardrobe like them, this is your move.

1/F Emsphere, Sukhumvit Rd, Khlong Tan, Khlong Toei. Open daily 10am-10pm. 

Thai menswear label Painkiller Atelier is built on the belief that ‘Design + Craftsmanship can heal.’ Now opening its new store at The Mall Lifestore Ngamwongwan, the brand blends soft and strong, emotion and edge, with every stitch telling a story. Not just an ethically-minded brand, Painkiller balances refined tailoring with raw feeling. From crisp shirts and tailored trousers to statement jackets, each piece is designed to move, resonate and last. If you’re into fashion with depth, this is your next stop. 

2/F The Mall Lifestyle Ngamwongwan, Ngamwongwan Rd, Bang Khen, Mueang Nonthaburi. Open daily Mon-Fri 10am-9pm Sat-Sun 10am-10pm. 

The Bangkok-born brand has hit its stride, with a new space at One Bangkok that feels more like a curated daydream than a clothes shop. Oversized tees hang beside bags that look like they’ve escaped from a graphic novel. There’s a sense of mischief threaded through the details – logos that flirt, colours that don’t apologise, cartoon collaborations (Monchhichi) that resist irony by being too earnest to mock. It’s unisex, but not in the smug, shouty way. The styling is sharp but doesn’t demand attention. Instead, it lingers – playful, confident, not afraid to stand next to the big names and grin. 

G/F, One Bangkok, Witthayu Rd. Open daily from 10am-10pm

Tucked behind the gloss of some of Bangkok’s better-known Siam Square haunts is a quiet two-storey corner that feels like a love letter to Seoul on a Sunday. Clean silhouettes line the racks – soft tailoring, pleated skirts, shirts with just enough slouch. There’s a deliberate restraint to the palette until, suddenly, a jolt of electric lime or traffic-cone orange interrupts the calm. It’s all very curated but never stiff. Apart from clothes, shoes, bags and hats are arranged with the kind of precision usually reserved for museum displays. There’s even a photo sticker booth, because of course there is.

Siam Square Soi 5, Khwaeng Pathum Wan, Pathum Wan. Open Mon-Fri from midday-9pm and Sat-Sun 11am-9pm

Having opened just last month, the new Imnotamorningperson flagship store brings an edgy yet casual vibe to Asoke. The brand has grown across online platforms and this low-key cool spot reflects its edgy-but-effortless vibe. The space is styled like a cosy home in which you can actually kick back while shopping. Their racks are stacked with satin skirts, laid-back jeans, breezy sundresses and yes – a polka dot piece or two to be on trend. It's the kind of place where sleepy girls with sharp style go to wake up their wardrobe.

2F Asoke Court, Sukhumvit Rd, Khlong Toei Nuea, Watthana. Open Mon-Sat 11am-7pm Monday 11am-5pm.  

Modern resort cool with earthy vibes, Mitr drops its new store in Siam Paragon. Decorated in soothing earth tones, the cosy space matches Mitr’s chill wardrobe. Their collection features ruffles and relaxed, loose styles, plus accessories like bags, charms, belts, comfy flats and big scrunchies, which are very on-trend right now. Spotted on Lisa Blackpink playing Mook in The White Lotus series, one breezy dress even made a casual date cameo. Now you can recreate the look for your next beachy escape.

3/F Siam Paragon, Rama I Rd, Pathum Wan. 097-152-4902. Open daily 10am-10pm.