Bangkok keeps getting pulled into the fashion frame, sometimes boldly, sometimes through a detail you only catch on second look. A tuk-tuk in Burberry Check. Papaya salad reimagined as a sneaker. Muay Thai shorts turned into street wear. Each drop grabs a different piece of the city and sends it out into the world.
Tuk-tuks have gone Burberry. Som tam has gone sneaker. Bangkok – and Thailand at large – keeps slipping into the world’s biggest collections.
A love letter written in tuk-tuk colours. Barcelona boutique 24 Kilates marked both its tenth anniversary and the opening of its Bangkok shop with an LX8500 dressed head to toe in the shades of a city ride: blue, pink, yellow, green and white. It dropped in Bangkok and Barcelona on the same day, then went wider a week later – a neat start to an ongoing Spanish-Thai sneaker flirtation.
Check 24 Kilates.
Not a one-off, but a relationship. Onitsuka Tiger has partnered with the Doi Tung Development Project, the Mae Fah Luang Foundation's social enterprise in Chiang Rai, on Mexico 66 and Serrano styles woven with hand-spun textiles, some made from recycled PET. The thread alone takes about a week to produce for each pair, while income and employment flow back to hill-tribe communities once linked to opium cultivation. A second edition added a Thailand-exclusive monotone colourway, with the brand's tiger pattern hidden in the weave.
Available via Onitsuka Tiger.
Bangkok upcycling label Dry Clean Only reworked adidas archive pieces through a Thai boxing lens, with shorts carrying adidas in Thai script – อาดิดาส – across the front and patchwork tees that could have come straight from a ringside stall. Four years later, the collaboration returned on a black-and-gold Samba OG for autumn 2025, keeping the Thai lettering on a metallic lace dubrae and adding a Muay Thai glove charm in the box. One of the more consistent Thailand-adidas relationships.
Check adidas.
Spicy, playful and slightly absurd in the best way. Nike SB built an entire Dunk around som tam, Thailand’s most iconic sour, fiery salad. Woven hemp panels nod to the bamboo kratip baskets used for sticky rice, blaze-orange laces bring the chilli heat and a metallic silver heel flashes Thai script – ไนกี้ – spelling out Nike. Flip the insole and a lotus blooms over the Zoom unit, a quiet counterpoint to all that punchy, tangy chaos.
Check Nike.
Bangkok gets its own entry point into Nigo’s world. The capsule arrived alongside the Central Embassy store opening, with Central Cee spotted in pieces during the brand’s second Bangkok-show moment. It blends HUMAN MADE’s graphic nostalgia with Thai specific cues, sitting somewhere between a retail drop and a soft cultural launch for the brand in the city.
Details via HUMAN MADE.
Tied to the same opening, this separate four-piece KAWS collaboration spans tees, totes a cushion, all featuring COMPANION wrapped in the KAWS MADE wordmark. Access was by lottery on the day only, making it less a souvenir and more a Bangkok-only flex.
Details via HUMAN MADE.
Japanese label grounds touched down at Maison Charoenkrung in Bang Rak for its first Thailand pop-up, under the groundscolere art project, and the whole thing plays like three voices crammed into one object. grounds brings its sculptural sneaker language; Bangkok lifestyle label SCULPTURE, founded by Royal Academy of Fine Arts Antwerp graduate Ek Thongprasert, anchors it locally; and Thai-English artist Tintin Cooper, born in Bangkok and based between here and Berlin, adds a bilingual cultural layer. It feels less like Tokyo experimentation meeting Bangkok styling than the two actually sitting down to talk, with footwear ending up more object than accessory.
Check grounds.
Released for the Air Max 95's 30th birthday, this one feels personal for Koston, the Thai-born American skate legend. Thai script reading 'Nike' sits on the toe, reportedly at Koston’s own request, alongside an obsidian, speed yellow and navy colourway with a Michigan lean. The connection is not shouty: it sits in the details, linking Bangkok back into global skate history through one of the sport’s most recognisable figures.
Check Nike.
Carnival's fourth go-round with ASICS marking 15 years since the Bangkok retailer opened its second store. Named for Phra Nakhon, the historic district where the shop's founders are from, the he story is all in the texture: crochet-knit toe box and side panels stitched in cream thread carry a Thai Kanok pattern, the sole has a spray-foam texture meant to read like Bangkok pavement, and the insole's diamond print borrows from the Chula kite, traditionally flown across the district's open fields.
Limited to Carnival Gold Members. More at Carnival BKK.
A five-year-anniversary present to its own Bangkok store: 24 Kilates teamed up with Thai streetwear label Fuxury on a souvenir jacket, graphic tees and silky boxing shorts, with Thai script worked into the embroidery.
Check Fuxury.
SP5DER's globe-trotting Campers series made a Bangkok stop, leaning into Muay Thai references and casting local models for the lookbook instead of flying in the usual crew. The label has also run a standalone ‘MUAY THAI’ capsule through its own archive, so the sport is clearly more than a passing graphic at this point.
Catch the collection via SP5DER.
Billed by the house as the first Songkran campaign from a luxury brand, Loewe did not half-step it. Three Thai stars – Baifern Pimchanok, Tay Tawan and Phuwin Tangsakyuen – play out a homecoming story for Thai New Year, narrated by veteran radio voice Manoch Puttal and styled in Paula's Ibiza 2026. The centrepiece is the Dok Khoon charm, shaped after the golden blossoms of Cassia fistula, Thailand's national flower, and built to hold a yadom inhaler or your AirPods.
Thailand exclusive, launched alongside the collection at Loewe.
Sekiguchi's 50-year-old character got Southeast Asia's first large-scale Monchhichi holiday rollout, backed by the Tourism Authority of Thailand. A 12-metre Monchhichi anchored Christmas Town at The Mall Lifestore Bangkapi, while Emporium hosted the country's first official pop-up with Thailand-exclusive figures: Monchhichi in Muay Thai gear and Monchhichi in a Thai school uniform. The Mall Group reportedly put B500 million behind the quarter.
Merch at The Mall Lifestore, Emporium and Siam Paragon.
A full hotel takeover at the Mahanakhon tower, House Check redone in custom yellow across the poolside cabanas, loungers and photo booth at The Parlor. The bit that stopped people outside: custom Burberry Check tuk-tuks ferrying guests around the city, the brand's heritage pattern looking entirely at home on Bangkok's most recognisable form of transport.
Running now, details at The Standard and Burberry.
A quieter, more underground link. Bangkok label Knowwhere Studios, founded by Yothin Poonsumrong, who started out reselling secondhand clothes before building the brand from scratch, gets its first tap from the Three Stripes with a Superstar reworked into something closer to a work boot, faux steel toe included. Thick black leather upper, metallic silver on the shell toe and three stripes, and a removable long tongue stamped with both logos. Less campaign spectacle, more adidas reaching into Bangkok's own creative networks and pulling something out.
B4,900 at adidas retail in Thailand and online.
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