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Photograph: Jaclyn Rivas

A look inside this year's LollaShop

Zach Long
Written by
Zach Long
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Lollapalooza is officially just a week away, but if you need an excuse to get into the festival spirit a few days early, a visit to the newly opened LollaShop should do the trick. Taking up residence in Block 37 once again, this year's pop-up shop is smaller than last year's two-story set-up and is accessible from inside the mall or from an entrance on State Street. Inside, you'll find custom hats by New Era, T-shirts sporting designs sourced from 1993 Lollapalooza posters, Tom's sunglasses and bag, Souldier guitar straps, Bucketfeet shoes, Grand Trunk hammocks and more. This year's selection of goods is more tightly curated, focusing on items that you might actually wear or use at the festival.

Those who stop by the store can also snap a photo or record a GIF in the LollaShop photo booth while tasting samples from Red Bull, High Brew Coffee and Vita Coco. Today, the store celebrates its grand opening from 10am–8pm, with complimentary snacks, a DJ set by Zebo (starting at 5pm) and a prize package giveaway. LollaShop will be slinging shirts and merch through Monday, August 3.

Photograph: Jaclyn Rivas

Photograph: Jaclyn Rivas

Photograph: Jaclyn Rivas

Photograph: Jaclyn Rivas

Photograph: Jaclyn Rivas

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