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LollaShop opens at Block 37

LollaShop opens at Block 37
Photograph: Anthony Soave
Lolla Pop-Up Shop, July 25, 2014

Over the weekend, Lollapalooza's official pop-up shop opened its doors at Block 37, offering a selection of merchandise ahead of the opening of the Grant Park music festival. Spread out over two floors of the space that formerly held a Puma store, LollaShop stocks official festival T-shirts and posters as well as an assortment of clothing and accessories. Visitors will find items made by local brands, including Bucketfeet shoes and Souldier guitar straps, in addition to urban camping gear from Poler and trendy sunglasses from TOMS Eyewear. After picking up a few souvenirs, customers can snap a selfie at the store's photo booth, head upstairs for a massage provided by Red Door Spa or work up a sweat at one of several daily spin classes offered by Full Psycle. Throughout the week, LollaShop will also host appearances and signings by festival performers.

We walked through the pop-up store on opening day and got photos of all the skateboard decks, hats and shoes available for purchase. If you see something you like, you'll need to visit LollaShop before it closes (until next year) on August 4.​