This morning, the folks from Lollapalooza took to social media to ask fans for a new motto. It's a contest, with the winning submission showing up on a T-shirt and garnering some free passes. Surprisingly, unlike most marketing hashtags of this ilk, the exercise did not completely backfire (as #AskVentra did). Though, anyone who rhymed "holla" with "Lolla" or blurted "Whole Lolla Love," you might want to try a little harder.
You have until June 9 to dream up a tagline. As the official site says: "It can be easy as, Shorts, Shades, Chitown! or Hot Jams & Hot Dogs." It can be, but should it be?
We culled our favorite responses below.
Just a reminder: The 45 Lollapalooza after-shows go on sale this Friday at 10am.