Calling all hypebeasts! After months of speculation, a Supreme store is officially set to open in Chicago this week.
The world-famous, New York-based streetwear brand will unveil a shop at 1438 N Milwaukee Ave on November 10, according to Hypebeast. This will mark Supreme’s first location in the United States outside of New York and California. Posters advertising the new Wicker Park outpost could be seen in the neighborhood over the past weekend. An Instagram Story shared on Supreme’s official account also teased the opening.
Founded in 1994 as a skateboarding store, Supreme has grown into an international phenomenon. Its stores draw long lines each Thursday for the release of new merchandise, with shoppers sometimes camping out overnight. Supreme typically celebrates the debut of a new store with a special Box Logo tee, which is its most popular design. Although it has yet to be confirmed, rumors have swirled that the launch-day shirt will pay tribute to Virgil Abloh, the acclaimed Chicago fashion designer who died last year.
In addition to clothing, the company collaborates with other big names—including Nike, The North Face and Louis Vuitton—to put its branding on everything from backpacks and helmets to Oreos and travel trailers. Most items are available in limited quantities, thus driving demand, and often fetch high amounts on the secondary market. Supreme will join Adidas, Carhartt and Levi’s on Milwaukee Ave, making it a burgeoning corridor for fashion in the city.