As previously mentioned, Lo Rez co-founder Dave Dahl does not want to be known for hard seltzer. The brewery focuses on old world style beers—specifically Belgian, sour, and malt-forward beers. But Dahl said their taproom has a great group of loyal regulars, and people started asking for an option that was not only lower in calories, but better for gluten-sensitive people.
“Part of what we are very proud of and adamant about is using all natural things, whether it’s stuff as obvious as grain and yeast, or hops,” Dahl said. “So we brought that same mantra over to the hard seltzer.”
The first iteration was double-berry, and now they’re featuring a blood orange version. Dahl said the seltzer, which is packaged in a can designed by a local artist, sells well despite the fact they don't promote or market it. "When inventory gets low, they’ll think about a new one that works for the season. What’s next? Dahl said he had no plans, but as he thought aloud, a negroni-inspired one came to mind.
“We’ve got our focus, but we’re also not navel gazers,” Dahl said. “We know what’s going on and what consumers are looking for, and we’re constantly watching that market and looking for opportunities to dip our toe in it. But at the same time, we’ve got some bangin’ Belgian beers.”