It is said that a lack of competition usually hinders economic growth, but when it comes to tourism Lisbon could not get any more competitive.
That is because a genuine taste for bringing in guests and catering to their needs has developed in Portugal – and the Portuguese became masters of the craft. There is a lot of supply, and each hotel needs to find its own formula to attract business. That X-factor might be an original look, a different concept, a friendly staff or even just good pillows.
When it comes to the Hotel Santa Justa, the secret may be the well-stocked minibar. That and the Pombaline downtown location, in a centenarian building surrounded by cafés, shops and restaurants, five minutes away from the Chiado and the Terreiro do Paço – great destinations for shopping and dining. There is no restaurant at the hotel, but one is not needed: there is a multitude of options nearby and the bar offers not only a vast drink menu but also snacks.
The 55 rooms are modernly styled and spacious – family rooms and attic suites are huge and come with a Nespresso coffee machine, to give you one last shot of adrenalin before getting in line for the Santa Justa Lift, right next door.