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Poiais de São Bento is officially a street with a Portuguese code. Over the past two years, Ana Penha e Costa has been looking for a place to rest for her brand. Chiado? Very expensive. Prícipe Real? Nothing to see. So why not open it near the house? No sooner said than done. +351 ended up at the place where Ana used to buy light bulbs. The space allows for displaying the entire collection (increasing and increasingly aimed at men), serves as a showroom to receive retailers and even has the atelier in the back.