It seems that the old habit of going to the tailor is back, but with a fresh take in the mix. It used to be most common in São Bento, but now it seems to have made its way to Campo de Ourique. Alphaiate was created by youngsters, but the master, Mr. Alfredo, has more than 50 years of experience, which he has now passed to Duarte and Maria, the new personal tailors for the brand. It all starts with a visit to their website, where an appointment is scheduled to take measurements and choose colors, patterns, cuts and other details for the future outfit. Even if you are only in Lisbon passing by, don’t worry. From the moment your measurements are registered, you will be able to place new orders through the brand website. (service only available for shirts).