Restaurants, Pizza Soho
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A pizza takeaway-turned-restaurant on Dean Street.

Bike-bound heroes Deliveroo might have turned your fave eateries into takeaways, but it’s rare that a take-out joint becomes a decent sit-in spot. That’s what’s happened with Firezza, though, which has just opened its first ‘proper’ restaurant on Soho’s Dean Street – a punchy move considering the competition from nearby Princi, Pizza Pilgrims, Franco Manca, MOD and so on. First impressions are good. The room is a snazzy space, wood-clad with plants and planks hanging from the ceiling, and higgledy-piggledy Italian posters on the walls. So far, so roll-out-ready.

Takeaway-wise, Firezza’s pizzas are a cut above standard delivery pies. Here, it’s sensibly stuck with a tried-and-trusted selection, only shaking up the formula by offering metre-long versions. I sampled four and all were excellent. First up, two specials. The tutta bufala, topped with buffalo salami, buffalo mozzarella and basil, was a perfect mish-mash of good ingredients on an excellently chewy Roman-style thin base. Then, a patate, festooned with sliced roast potato (carbs on carbs = obvs good), sweet red onion, fresh rosemary and taleggio cheese. Let it be known that taleggio – sweet, sharp, tangy – is a truly underrated pizza cheese. The Firezza go-to of the piccante, strewn with ’nduja, pepperoni and red chilli, was as good as it’s ever tasted after a night on the sauce (or with a raging hangover); while a salsiccia – served white, with Sicilian sausage, friarelli broccoli and garlic – was a fine example of a classic pizza. It didn’t quite pip that served by Theo’s in Camberwell – theirs is a bucket-list dish – but it was absolutely respectable.

There’s a smattering of antipasti and a couple of dolce available, but these feel like an aside. Firezza’s remit is pizza all the way, and it rolls with the best of ’em.

By: Tom Howells


Venue name: Firezza
Address: 22-25 Dean Street
Transport: Tube: Tottenham Court Road.
Price: Dinner for two with drinks and service: around £40.
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Average User Rating

5 / 5

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Someone once told me this is THE BEST PIZZA IN LONDON so I had high hopes when I got a take-away from here last week, and though it was delicious pizza (I had the burrata special which came with salami and plenty of tomato sauce) I don't think it came close to being the best I've had in London. Top 10 yes, top 5 potentially but certainly not the best.

They've fit the place out nicely - a vast improvement from Joe's which came beforehand. It's clean and bright and the prices are okay. The cannolis are definite winners and they offer 3 for £2.50 which makes a delicious little pud for after.


I love a pizza place that caters for everyone.

Here you can be sure that your vegan friends will like the vegan cheese and your meat lover friends will also love it.

The prices are really reasonable too, around £7-9 a pizza.

You order at the counter and also pick your drinks here.

The drinks are cheap for soho, double spirits around £5.50 and reasonable price beer and wine.

This place is ideal for a gathering and I would fully recommend that you will get good service even with a big group.

Whenever asks me for a pizza recommendation I would be in no doubt in recommending here.

By far the best pizza around. Everyone should try it, it will rock your pizza shaped world.    

They have the best VEGAN pizza options in Soho, period. I can enjoy my life again, thanks, Firezza!

Love it. The location in Soho is perfect for a pre-night munch with friends. The patate pizza was fresh, and was great to mix it up with other flavours. Fresh, delish.

Pizza is a very particular and important aspect of my life...before coming here, I now realise that I had never lived. There is no other restaurant that I'm going to get pizza from.

One shouldn't joke about pizza. It's a serious thing. There are so many insults to pizza out there via these large fast food chains and even smaller questionable outlets... Firezza is the real deal if you are serious about pizza: genuine flavours, authentic craftsmanship, amazing dough: it's the very best pizza outside of Italy. Not to be missed.