Get us in your inbox


Sanrio's laziest character, Gudetama, is popping up at Plan Check

By Erin Kuschner

Remember that time LA had a Hello Kitty Hungry Hunt? We wrote a little piece about our day spent rushing around the city to restaurants and coffee shops, picking up pins and scarfing down Hello Kitty-inspired treats. One of the participating venues was Plan Check, which put together a beautiful bento box including a pink Gruyère-topped burger and a green tea latte featuring the feline's whiskered face. It was adorable, and Sanrio must have thought so too because they are partnering with Plan Check for a second time to promote their newest family member: Gudetama.

After hearing about Gudetama, who debuted last year as part of a public contest to come up with a new Sanrio character, we looked up a video of the little guy (see below). Our reaction: What in the actual fuck?

Gudetama is an egg. He's pretty lazy and kind of a bummer, always complaining about how he's tired or bored or cold (which is solved by pulling a bacon blanket over himself). Sometimes he chills on top of a burger, sometimes he gets hiccups, sometimes he's strapped to a block of rice with a strip of seaweed. "I'm lazy," he says in most videos, and then sighs and goes back to sleep. Once, his shell was broken over a pan to fry and out popped a second Gudetama, and that little shit was lazy, too.

To celebrate the egg, Sanrio and Plan Check are teaming up for a Gudetama-inspired menu, available at the FairfaxSawtelle and Downtown locations from October 30 to November 29. The multi-course meal, created by executive chef Ernesto Uchimura, features a crispy blanket egg, soy sauce egg, spicy pork belly sausage and miso aioli; followed by two beef sliders with fried quail eggs; and ending with a chocolate custard pudding, an apricot thumbprint cookie and an orange-ginger egg cream soda. The meal will cost $39 and comes with a limited edition Gudetama shirt. You may even see the wobbly little guy make a special appearance.

There are plenty of videos to watch about the ornery egg, but we'll leave you with this one:

Latest news