The Broad

Museums, Art and design Downtown Free
4 out of 5 stars
(12user reviews)
The Broad
Photograph: Iwan Baan, courtesy the Broad and Diller Scofidio + Renfro

LA's newest contemporary art museum, the Broad, is the public home for Eli and Edythe Broad's collection of 2,000 post-war works. The free museum, designed by Diller Scofidio + Renfro, has added yet another cultural anchor to Grand Avenue, joining the ranks of Walt Disney Concert Hall, REDCAT and MOCA.

Find out more in our complete guide to the Broad.

The museum is an exciting addition to LA's roster of institutions, though it's not perfect. Its vault and veil design appears much more opqaque and heavier than it should, though the even, subdued light in the third floor galleries is pleasant. Its collection relies on relatively safe selections and high-priced gallery prizes. That said, visitors will definitely appreciate its encyclopedic survey of contemporary, complete with a handful of spectacle pieces.

Inside, the building is full of memorable characteristics: the long escalator shaft to the third floor, a window into the collection storage and an open floor gift shop dubbed the Shop. Outside, the museum's plaza features a lovely olive tree grove that sits in from of Otium, the museum's signature restaurant from French Laundry alum Timothy Hollingsworth.

The Broad opened with an inaugural exhibition featuring Jasper Johns, Cy Twombly, Barbara Kruger, Andy Warhol, Roy Lichtenstein, Keith Haring and more rockstars of the 20th century—plus a whole lot of Jeff Koons. Standout installations include Ragnar Kjartansson's beautiful nine-screen video piece "The Visitors" and an endless field of LEDs in Yayoi Kusama's "Infinity Mirrored Room."

By: Michael Juliano

Posted:

Venue name: The Broad
Contact:
Address: 221 S Grand Ave
Los Angeles
90012
Opening hours: Tue, Wed 11am-5pm; Thu, Fri 11am-8pm; Sat 10am-8pm; Sun 10am-6pm; Closed Mon
Price: Free, with timed reservations available; $12 parking available
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  • Contemporary art Until Sunday December 30 2018 Free
  • Performances Saturday September 29 2018
  • Contemporary art Saturday March 23 2019 - Sunday September 1 2019

Average User Rating

3.9 / 5

Rating Breakdown

  • 5 star:5
  • 4 star:3
  • 3 star:2
  • 2 star:2
  • 1 star:0
LiveReviews|12
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tastemaker

You could stand in line for hours for free tickets, or pay $25 to get advanced tickets for the Infinity Mirrors tour. Not as highly advertised is the fact that you only get 30 precise, timed seconds in each infinity mirror room (6 rooms total) & they start you off with the best room (the galaxy one you've seen all over Instagram) so definitely have your cameras ready and a plan of what you want to take (video, boomerang, photo) since you only have 30 seconds to document your time in the room AND intake all there is to see. Don't forget to look down too! It's trippy to look up and left to right in the rooms, but the floor also has the mirrors that makes a really cool effect when you look down. They let you go in in groups of 2 or 4. 


tastemaker

It's fun to think about someone that has an art collection so huge that can fill 2 museums' walls.. and how much better it is to do that instead stuffing them in a fancy garage. There are a few household names and a few thought provoking ones - my favorite are the large murals of Takashi Murakami and the larger than life metallic statues that mimic the texture nuances of a balloon animal. 

Tastemaker

One of youngest museums in LA and one the best places to visit. Firstly, it's free(butbook your spot in advance to avoid long queues for the day tickets). Secondly, it’s building to fall in love with. Thirdly, the collection of art is very accessible, so a wide range of audience can enjoy it. During my visit there was a lot of pop art, with one room wholly devoted to Jeff Koons. And sincephotography is allowed in museums in the US, you can only imagine the fight for photo opportunities among visitors. The exposition since changed for less joyful and more political, but one of the pieces is still there for sure, so if you haven’t seen Kusama's ‘Infinity Mirrored Room’ in London, I highly recommend you see it there. Only a very limited number of people can visit it daily, so to avoid disappointment, try to book your museum ticket for early morning as the entry to this exposition is available only upon arrival. I was there before noon and all the spaces for the day were already taken. 

tastemaker

Admittedly I haven't been here in about a year but it was pretty cool back then! There are a lot of cool exhibits, but if I'm being honest, not enough to spend a whole day there (in my opinion). I thoroughly enjoyed myself and thought all the art pieces were amazing! But I'm glad I had plans to wander downtown after! Definitely try to see the mirror room! And take fun pictures!

tastemaker

As a fan of quirky and modern art, I love this museum. If you're stopping by and trying to visit for free, you definitely need to reserve tickets the previous month. The Broad has an excellent collection, with some pieces by pretty famous names. If you have family in town, this is a great museum to visit with them as it doesn't take up a terribly long time. Pair your trip to the broad with a visit to Grand Central Market or one of the great breweries downtown while you're at it.


For a free museum, I enjoyed this place a lot. Reserve tickets ahead of time, otherwise you will need to wait in a long standby line. Our reservation was for 4:30 on a Friday, we were told to show up 15 minutes early, and by 4:25 we were in the building. If you are trying to get into the infinity room you need to arrive early (at 4pm they told us these reservations had been filled 3 hours earlier). The Warhols, Lichtenstein, the building and the fact that it was free made this museum a gem. I will be back!


In my opinion, the museum is not worth the wait to get in unless you're able to make it out on a weekday. I suppose it's interesting enough if you're really into contemporary art, but we spent an hour and a half in line and ended up getting through everything in under an hour. Instead of waiting an additional 3 hours to gain entry to the Infinity Room, we decided to leave and check out Grand Central Market instead.

tastemaker

Out of all the museums in LA, I really find the art here at the Broad very interactive, engaging, and diverse. A lot of the artists featured on permanent display are artists of color, which is a nice breath of fresh air. I love the overall design of the museum and it's just a gorgeous space to spend your time in. If you weren't able to snag the free tickets since who knows what you'll be doing in 3 months from now, I recommend just purchasing tickets to whatever special exhibit they have. It's painless and you'll be thanking yourself because it is a super popular museum and the standby line looks long but if you're strapped on time, it's not worth the risk. Love it and will be back to visit it again! 

tastemaker

This is one of the best cultural surprises found in DTLA. The building, is already a work of art, and when going inside, its just meant to be. The collection is beautiful, for whom appreciates contemporary art, but even if it is not the case, just for the experience, it is worth a visit! The best part: free admittance, and to avoid lines you can reserve tickets online. 


yawn - only one floor open when we attended and it just wasnt worth standing in line for

moderator

I suppose this isn't completely fair since I'm not a huge fan of contemporary art. I will say that I find the space quite sterile, and I just can't get behind the exterior design. But, if you are a fan of this style (both the art and the architecture), by all means get in line - and be prepared to wait for a few hours. 

0 of 1 found helpful

Very small exposition. Too much PR noise around this museum. Actually it is not so good. I recommend to visit Lacma in stead of that.