LA's newest contemporary art museum, the Broad, is the public home for Eli and Edythe Broad's collection of 2,000 post-war works. The free museum, designed by Diller Scofidio + Renfro, has added yet another cultural anchor to Grand Avenue, joining the ranks of Walt Disney Concert Hall, REDCAT and MOCA.
Find out more in our complete guide to the Broad.
The museum is an exciting addition to LA's roster of institutions, though it's not perfect. Its vault and veil design appears much more opqaque and heavier than it should, though the even, subdued light in the third floor galleries is pleasant. Its collection relies on relatively safe selections and high-priced gallery prizes. That said, visitors will definitely appreciate its encyclopedic survey of contemporary, complete with a handful of spectacle pieces.
Inside, the building is full of memorable characteristics: the long escalator shaft to the third floor, a window into the collection storage and an open floor gift shop dubbed the Shop. Outside, the museum's plaza features a lovely olive tree grove that sits in from of Otium, the museum's signature restaurant from French Laundry alum Timothy Hollingsworth.
The Broad opened with an inaugural exhibition featuring Jasper Johns, Cy Twombly, Barbara Kruger, Andy Warhol, Roy Lichtenstein, Keith Haring and more rockstars of the 20th century—plus a whole lot of Jeff Koons. Standout installations include Ragnar Kjartansson's beautiful nine-screen video piece "The Visitors" and an endless field of LEDs in Yayoi Kusama's "Infinity Mirrored Room."
|Venue name:||The Broad|
221 S Grand Ave
|Opening hours:||Tue, Wed 11am-5pm; Thu, Fri 11am-8pm; Sat 10am-8pm; Sun 10am-6pm; Closed Mon|
|Price:||Free, with timed reservations available; $12 parking available|
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Average User Rating
3.9 / 5
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For a free museum, I enjoyed this place a lot. Reserve tickets ahead of time, otherwise you will need to wait in a long standby line. Our reservation was for 4:30 on a Friday, we were told to show up 15 minutes early, and by 4:25 we were in the building. If you are trying to get into the infinity room you need to arrive early (at 4pm they told us these reservations had been filled 3 hours earlier). The Warhols, Lichtenstein, the building and the fact that it was free made this museum a gem. I will be back!
In my opinion, the museum is not worth the wait to get in unless you're able to make it out on a weekday. I suppose it's interesting enough if you're really into contemporary art, but we spent an hour and a half in line and ended up getting through everything in under an hour. Instead of waiting an additional 3 hours to gain entry to the Infinity Room, we decided to leave and check out Grand Central Market instead.
I suppose this isn't completely fair since I'm not a huge fan of contemporary art. I will say that I find the space quite sterile, and I just can't get behind the exterior design. But, if you are a fan of this style (both the art and the architecture), by all means get in line - and be prepared to wait for a few hours.
Very small exposition. Too much PR noise around this museum. Actually it is not so good. I recommend to visit Lacma in stead of that.