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Montreal’s free beer tasting event you don’t want to miss

Discover three local beers from one of our favourite local breweries at Time Out Market Montréal.

Laura Osborne
Written by
Laura Osborne
Editor, Time Out Canada
Wills Beer
Photograph: Wills Beer
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Beer lovers rejoice! There’s a free tasting event at Time Out Market Montréal—home to some of the best chefs and restaurants in the city under one roof—from one of our favourite local microbreweries: Wills.

Every month the Market puts the spotlight on one of our favourite microbreweries in the Beer Bar, and this September Wills is in the limelight. 

When is the free beer tasting at Time Out Market Montréal?

Don't miss the official tasting day on Wednesday, September 10, 2025, from 5:00 p.m. to 8:00 p.m. at the Beer Bar at Time Out Market Montreal (one of the Market’s 7 bars).

You'll have the opportunity to meet the brand ambassador during happy hour and learn from their expertise while sipping on brews from Wills beer.

What makes Wills beer so unique?

Launched by Ethan and Alex Wills, the microbrewery-bar Wills opened in the former Mile-Ex Alexandraplatz location, is all about producing skillfully crafted beers in a range of complexity and flavour profiles.

The two cousins made their long-standing dream of opening a microbrewery come true during the pandemic, offering craft beer, natural wine, and house cocktails—plus a tasting room. 

The sleek, elegant space, designed by Annika Krausz, channels European refinement with a terrasse made for sipping hop-forward pale ales, lagers, and Pilsners.

Wills Beer
Photograph: Wills Beer

What beers will be available at the Market?

The three Wills beers featured at the Market are:

Helles Bright Lager

This German-style Helles lager has a delicate cereal aroma complemented by subtle herbaceous hop notes, finishing dry with a gentle, refreshing bitterness.

Wills
Photograph: Wills | Helles Bright Lager

Hugo Blanche Witbier

A crisp, refreshing Witbier with bright notes of pear, candied banana, and a hint of clove. Crafted for every season—but perfect for the warmth of late summer.

Wills
Photograph: Wills | Hugo Blanche Witbier

Eloise IPA

This juicy IPA is bursting with mango and citrus, layered with aromatic hints of tropical and stone fruits.

Eloise IPA
Photograph: Wills

What else is happening at Time Out Market Montréal?

The Market has paired the most fresh, seasonal dishes with thirst-quenching cocktails—beer, wine and prosecco included.

Climats
Photograph: Time Out Market Montréal

From a cocktail menu inspired by Montreal’s most iconic neighbourhoods to one of the best new wine lists downtown, there’s always something to quench your thirst at Time Out Market Montréal—including the city’s first dedicated mocktail bar and exclusive zero-proof menu.

Cocktails
Photograph: Time Out Market Montréal

For more information about Time Out Market Montréal, click here, and for more information about Wills beer, click here.

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