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On September 26, ‘Facing the Other Way: The Story of 4AD’, a book by Martin Aston which documents the history of iconic record label 4AD, hits the shelves. Ahead of the account's publication, 4AD graphic designer Vaughan Oliver picks his ten favourite record sleeves. In typically contrary style (‘Top Ten is a bit conventional’) he's picked 11…
Martin Aston's new book, ‘Facing the Other Way: The Story of 4AD’, traces the history of the groundbreaking, London-based record label from its post-punk origins in 1979 to the departure of founder Ivo Watts-Russell two decades later. During that time, 4AD put out pioneering records by Pixies, Bauhaus, The Breeders, Cocteau Twins, The Birthday Party, Dead Can Dance, Throwing Muses, Red House Painters, This Mortal Coil (the label’s in-house project, occasionally featuring Watts-Russell on keyboards) and a handful of other era-defining artists.
It’s an impressive musical legacy – but just as influential and enduring are Vaughan Oliver’s album sleeves for the label. Oliver has worked on and off with 4AD and its artists since the early ’80s, creating some of their most eye-catching artwork and designs, and helping to define the label’s visual aesthetics. Oliver created the cover of ‘Facing the Other Way’, which includes many of his truly iconic designs.
Buy 'Facing the Other Way: The Story of 4AD’ here
