News

Ranked: the world’s most fashionable cities

These stylish destinations have been pinned, tagged and shopped in more than anywhere else in the world

Liv Kelly
Written by
Liv Kelly
Contributing Writer
Paris, Champs-Elysees at night
Photograph: Shutterstock
Advertising

A city can be packed to the rafters with culture, positively drowning in history and offer a bounty of delicious cuisines to sample, but for the aesthetic-minded, drippy travellers among us, the best places are where the locals slay as much as their surroundings do.

Yep, we’re talking about fashionable cities. A new study by Ubuy.fr has investigated which of the world’s urban centres have been pinned, tagged and shopped in the most, as well as how many high-end brands and shopping spots there are, so you can flash the card like you’re Carrie Bradshaw. 

In maybe the least shocking crowning of any ranking ever, Paris claimed the top spot. Yep, the notoriously stylish, laid-back French capital is home to 30 high-end brands, has been tagged on Instagram 5.9 million times, and is the focus of 998 Pinterest boards. Just have a look at all these cool vintage shops, department stores, and these big names on the Champs-Élysées. Très chic. 

In second place comes Tokyo, which is also the theme of 998 Pinterest boards and has been tagged 1 million times. The Japanese capital has a staggering 2,241 shopping spots.

If you’re looking for high-end brands specifically, London will be the place, as 50 fashion companies have their HQs in the city. On the other hand, Dubai has been tagged the most, boasting a whopping 9.3 million mentions on Instagram. 

The most fashionable cities in the world

  1. Paris
  2. Tokyo
  3. Dubai
  4. Milan
  5. Stockholm
  6. New York
  7. Seoul
  8. London
  9. Miami
  10. Copenhagen
  11. Berlin
  12. Los Angeles

The world’s 40 coolest neighbourhoods and 30 coolest streets boast a roster of brilliant shops – why not check them out?

Did you see that this airport has been crowned best in the world for the fourth year in a row?

Plus: these are officially the world’s happiest countries in 2024

Stay in the loop: sign up to our free Time Out Travel newsletter for all the latest travel news.

You may also like
You may also like
Advertising