Photograph: Tama Starr and Edward Hayman, Doubleday, 1998, and courtesy Artkraft Strauss Archive
Photograph: Tama Starr and Edward Hayman, Doubleday, 1998, and courtesy Artkraft Strauss Archive

knowthesigns02

The most iconic
Gone for more than 45 years, the smoke-billowing sign for Camel cigarettes is still remembered. The 30-by-100-foot billboard featured a man holding a cigarette; his mouth formed an O, which produced gargantuan smoke rings every four seconds. The circles were actually steam, pumped by the Con Ed building's heating system into a small chamber behind the hole, where a diaphragm mounted on a mechanical piston created the illusion.

Times Square signs

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