As any seasoned office worker knows, the sad desk lunch is a thing, and it’s difficult to fit in a healthy, satisfying meal amid the 9-to-5 grind (or anytime really, for on-the-go New Yorkers). Cue Eatsa, a Bay Area-based quinoa outlet opening at 285 Madison Avenue for the midtown crowd this fall.
It's a virtually human-free operation, with a completely automized ordering process: choose from pre-made quinoa bowls or build a custom meal (nothing on the menu tops $7) by ordering via a smartphone or the wall of iPads. Diners can see detailed nutritional information (with care given to vegan, vegetarian, celiac eaters and those with allergies) before swiping a credit card on the same device and picking up food from an adjacent bank of food “cubbies.”
If Eatsa’s San Francisco menu is any indicator of what Gothamites can expect, there will be protein-packed breakfast burrito bowls and yogurt-quinoa parfaits, a stir-fry teriyaki bowl and a spin on classic chili con queso.