Giant balloon bubbles are floating through The Oculus today

If you’ve walked through The Oculus over the last few days, you’ve seen the large mass of balloons hovering at different levels in the transportation hub. Turns out, they’re not left over from a political convention or New Year’s Eve party gone horribly wrong. They’ve actually been installed to commemorate today’s World Water Day. 

The installation—conceived by Snarkitecture in partnership with creative agency Mother New York—is meant to serve as a visual representation of the number of people in the developing world who will gain access to clean water through water.org and Stella Artois’ “Buy a Lady A Drink” campaign.

New Yorkers who stop by “The Water Clouds” today will be able to add a bubble of their own to the hanging display by making a purchase to help the clean water mission. They’ll also probably get a pretty killer Instagram, as seen below.

 

When blue balls take over

A post shared by MsMei (@ms_meina) on Mar 21, 2017 at 3:03pm PDT

 

Coming together... #perspective #cumulativeeffect #balloons #blue #blueseries #TheOculus #floating #TheSimpleThings

A post shared by dahlia holmes (@dahliamholmes) on Mar 21, 2017 at 2:40pm PDT

 

Every time I want to hate on the new luxury public spaces downtown they pull some stunt like this and I can't hate on it.

A post shared by Colin Fitzpatrick (@fitzcolin) on Mar 21, 2017 at 2:43pm PDT

 

Up, up and away... #wtcoculus

A post shared by Robin McCaffrey (@hayesmccaffrey) on Mar 21, 2017 at 2:10pm PDT

 

#balloons #óculos #worldtradecenter

A post shared by Ted Shaffrey (@shaffreytm) on Mar 21, 2017 at 1:00pm PDT

 

#balloons #newyork #wtcoculus

A post shared by Antonio José Piñeros (@ajpineros) on Mar 20, 2017 at 9:03pm PDT

 

First day of spring - bubbly water clouds in the Oculus #waterclouds #publicartinstallation #oculus #nycmoments

A post shared by Claire NYC (@mirrorview) on Mar 20, 2017 at 10:13pm PDT