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Rainbow Bagels in Williamsburg are making people lose their minds

Will Gleason
Written by
Will Gleason

Somewhere over this rainbow, there’s a schmear of Funfetti cream cheese.

The Bagel Store in Williamsburg has been serving their trademark rainbow bagels for years now, but this week INSIDER Food has a cool video breakdown of how they’re actually made. Turns out, the process does not involve rain, sunshine, magic or unicorns.

“A tremendous amount of discipline is required to make the world’s most beautiful bagel. And this is what we do down here,” says Owner Scot Rossillo before providing the behind-the-scenes look. 

To make the Instagram-ready treat, the dough is given a neon color before being shaped into mounds. The different colored mounds are then flattened, layered, sliced and rolled into the long pieces that actual make the whimsical treat.

Proving that rainbows truly are a rare phenomenon to be cherished, 100 rainbow bagels reportedly take as much time to make as 1,000 regular bagels.

See more shots of the magical food below.

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