Kendrick Lamar + Dawn Richard + Maino + Rich Hil + The Airplane Boys + Neako + Troy Ave. + Ricky Rude + Jasmine Solano + Issa + Skotch Davis

CMJ. Kendrick Lamar's ability to splice spacey Southern California alternative hip-hop such as Del the Funky Homosapien and Souls of Mischief with his own hooky pop sensibilities garnered the attention of Dr. Dre, who recently claimed Lamar was the "new king of the West Coast" before signing him to his Aftermath label. Come see what all the hype's about at venerable mag The Source's CMJ showcase, which also features the aspirational goon rap of Maino and the UGK-indebted gangster affectations of Rich Hil, who hails from the rugged slums of Greenwich, CT, and is the spawn of megafamous fashion designer Tommy Hilfiger.