[title]
“Whoever said orange was the new pink, was seriously disturbed,” said one of the queens of Instagram, Reese Witherspoon. And you definitely won’t find any orange in the new Boodle’s Experience in the Lower East Side.
British gin company, Boodles, has opened a pop up experience for the next 3 months at Showfields, a new department store in SoHo focused on more experiential shopping. Gin enthusiasts can sip on delectable Boodles cocktails and try their brand new pink gin. Yes, you heard that right. Pink. Gin. Move over Aperol Spritz, this rhubarb & strawberry gin will be your new summer drink.
But the best part of the pop-up is that after you sip on your millennial pink drink is that you are able to take a turn on the space's very own slide! Just make sure to slide and drink responsibly.
Boodles Gin Pop Up Bar
Photograph: Boodles Gin
Boodles Gin Pop Up Bar
Photograph: Boodles Gin
The experience will be open to customers until October 2019 and will be open everyday, for full hours of operation make sure to follow @BoodlesGin and @Showfields. Fingers cross that a couple NYC bars will catch onto the trend and start serving perfectly pink cocktails.
Boodles Gin Pop Up Bar
Photograph: Boodles Gin