Hästens

For all-natural beds ($6,500–$99,900), pillows ($180–$350), textiles ($420–$1,810) and sleepwear ($70–$450), visit this Swedish brand’s third NYC store (the others are in Soho and the Flatiron District). Four so-called sleep zones are set up inside the 2,400-square-foot space—you’ll be in the first one, where you can look at a Hästens bed featuring the label’s logo and signature blue fabric, as you enter the store. Move on and learn how to get the ideal night of sleep by reading testimonials and watching videos. In the third area, referred to as the Sleep Spa, you’ll be issued a pillow to test out the beds. Feel free to take a nap behind the privacy of a curtain. Once you’re rested, a sales associate will help you customize your purchase, such as pairing cotton-wool horsehair beds ($5,720–$36,900) with goose-feather–filled pillows ($170–$350). Ladies can also pick up cotton checkered robes ($450) and pajama sets ($140).