Photograph: Zenith Richards
Photograph: Zenith Richards |

“I love clothes that have a y on them,” says Goldberg, referring to his custom Ralph Lauren Rugby sweater. “Maybe it’s vain, but very few people have y as a first initial. I like to celebrate it.” He wears his personalized cardigan with a pair of Ksubi jeans.

Most stylish New Yorkers: Yoni Goldberg

The talent manager demonstrates his flair for vintage streetwear.

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Yoni Goldberg, 29, partner at dGi Management (dgimanagement.com), Chelsea

His personal style: “I don’t aim to have my clothes collectively represent a particular style, but a friend once told me that I dress like an ill fourth-grader circa 1992. I take that as a compliment.”

His inspirations: “My grandfather taught me to take pride in my clothes. He was always comfortable and confident in what he wore; that’s stylish. I love sports apparel from the early ’90s. As a result, my closet looks like the mail-order catalogues I’d get as kid, but from which my mom would never buy me anything.”

Favorite stores:Gant Rugger (353 Bleecker St between Charles and W 10th Sts; 212-620-5949, gant.com/gantrugger): It’s like Steven Alan, but 100 percent better. Its collection, regardless of the season, is perfect for everyday wear. Jay Kos’s (475 Park Ave between 57th and 58th Sts; 212-319-2770, jaykos.com) store is unique. There isn’t another destination in New York where you can get designs with his level of innovation or sophistication. I walk past Jeffrey New York (449 W 14th St between Ninth and Tenth Aves; 212-206-1272, jeffreynewyork.com) on my way home, and every few months I’ll stop inside and there will be something I don’t need, but that I can’t leave without. The clothes and accessories at Paul Stuart (Madison Ave at 45th St; 212-682-0320, paulstuart.com) look like my grandfather could have owned them, but they fit like it’s 2011.”

His signature accessory: “Solid-colored Red Sox New Era fitted hats.”

Favorite designers: “Alexander Wang (alexanderwang.com) has always made every girl that wears his clothing look cool and sexy. He’s finally making T-shirts and hoodies for men; the comfort and fit is unparalleled. Jack Robie (jackrobie.com) sells shirts that should cost $250 for $85. Jay Kos (jaykos.com) isn’t the best designer in New York—he’s the best designer in the world. The color, creativity and quality of the clothes he makes set him apart from any designer today.”

How he describes New York style: “Successful New York style should be honest and fearless.”

How his style has evolved through the years: “Two decades ago, I used to wear a lot of high-tops, baseball hats, sportswear and neon colors. One decade ago, I wore a lot of designer clothes. Now, I wear a lot of high-tops, baseball hats, sportswear and neon colors. My evolution may be a regression.”

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