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Shopping Noho
Photograph: Courtesy Eitan Gamlieli SHOWFIELDS
Photograph: Courtesy Eitan Gamlieli SHOWFIELDS
Photograph: Courtesy Eitan Gamlieli SHOWFIELDS
Photograph: Courtesy Eitan Gamlieli SHOWFIELDS

Time Out says

Friendly warning! We're working hard to be accurate. But these are unusual times, so please check that venues remain open.

A 14,707-square-foot retail mecca has landed in NoHo, and we must admit, the concept and layout (kind of like a Barbie Dreamhouse-meets-shopping mall) is pretty intriguing. Self-described as "the most interesting store in the world," the "retail discovery zone" highlights a collection of independent and predominantly digital brands running the gamut from the health and wellness vendors to home and design merchants.

Cubicle spaces designed to elevate each brand's individual product in an Instagrammable and interactive way are spread out over four floors in the new space. (Groundbreaking!) But in all seriousness, SHOWFIELDS is a great way for digital-only sellers to show off and introduce their stellar goods to the public, while giving customers a chance to test out their products before committing to purchasing them.

For instance, visitors can melt away stress under a weighted blanket from Gravity, test out skincare from Nuria to exfoliate away any dry skin and try out themed designer lattes from Coffee 'n Clothes to stay caffeinated with a stylish twist. 

For more information about the store as well as what you'll find inside, visit



Address: 11 Bond Street
New York
Opening hours: Mon noon–8pm, Tue-Sat 11am–8pm.
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