South Williamsburg welcomes an indie newcomer to its retail repertoire with the opening of a boutique for men and women, from fashion vets Briana Swords (who was a womenswear designer for Levi Strauss) and R. Smith (a graphic designer whose credits include Vogue). The duo offers a carefully curated collection of clothing ($45–$700) and accessories ($55–$1,050) from more than 50 up-and-coming designers—many of them locally based. The skylighted, minimalist space was designed by Brooklyn carpenter Ryan Crozier (forgotten-city.blogspot.com), and stocks threads such as Feral Childe watercolor-print shirtdresses ($368) and Risto sweaters ($426) displayed on wooden fixtures. Jewelry ($100–$500), such as K/LLER quill earrings ($166) and Mirit Weinstock porcelain bow rings ($153), is strewn atop a slab of natural marble. Guys will find Soulland printed cotton button-up shirts ($140), 18 Waits striped tops ($220) and Walk Over yellow-soled oxfords ($295).
98 South 4th St
|Cross street:||between Bedford Ave and Berry St|
|Opening hours:||Daily noon–8pm|
|Transport:||Subway: L to Bedford Ave; J, M to Marcy Ave|
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