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Founders and business school pals Neil Blumenthal, Andrew Hunt, Jeffrey Raider and David Gilboa gained a major following with an online shop selling hip, inexpensive frames, which donated a pair for every one bought to those in need. They’ve partnered with VisionSpring (visionspring.org), a company that trains low-income women to sell affordable glasses in their communities. After debuting pop-up shops throughout the city, the brand opens its first brick-and-mortar store. Brass library lamps and vintage rolling ladders make up the library-inspired decor. Pick up unisex titanium frames ($145–$195) that look right out of the Mad Men era. For a modern look, snag bold rectangular styles and burgundy ombré looks ($95 each). You’ll also find 1960s-inspired aviators ($145) and oversize sunglasses ($95). If you need an exam, make an appointment online to see the in-store optometrist ($50).