Most true foodies would agree, getting to know a new place starts on the ground—with a sampling of its street foods. Maybe hot dogs, tacos, and kebabs come to mind, but these eats can also include some decadent sweets (think: churros, waffles, and black-and-white cookies). It’s this kind of portable food culture that’s inspired a new capsule ice cream collection from Häagen-Dazs called City Sweets. Each of the line’s five flavors combines classic treats found in big cities.
And the whimsical ice cream variations aren’t the only thing that’s new in town: the Häagen-Dazs cartons were designed by Brooklyn-based pop artist Jade Purple Brown, who’s known for her strong sense of play and use of vibrant colors and bold shapes. “I designed these to lift the viewer’s spirit, bringing them into my world of freedom and fun,” she says. “I wanted to translate each flavor cue in an abstract and artful way that was sure to grab people’s attention. You can see this in the dynamic swirls of color, mirroring the shape of a long chewy churro, or the pink cloud-like pattern, imitating the round forms of fluffy cake pops,” Brown says.
And, really, you don’t need an occasion to eat ice cream (it’s always a good time), but if you’re going to indulge, it might as well be the richest, creamiest, quality blend. The beauty of Häagen-Dazs is that every recipe has started the same way since the company churned its first batch in 1960—with a few simple ingredients: eggs, milk, real cream, and sugar.
Maybe you already have your favorites on rotation, but guaranteed, this new collection is about to get front-of-freezer status. You should try them all (like right now), but if you need a guide to the goodness, consider this the most heavenly handbook you ever did read.
