Bulgari Serpenti Sparkle
Photo: teamLab

The Serpenti snake at Bulgari Ginza is an interactive teamLab art you can control

Bulgari Serpenti Sparkle is an interactive installation, where you can change its colours with your smartphone

Kaila Imada
Written by
Kaila Imada

The world-conquering teamLab has some of its most impressive exhibitions right here in Tokyo. Aside from the immersive teamLab Planets museum, there are also a surprising number of free teamLab installations to enjoy. The latest is the return of the collective's dazzling interactive art at the Bulgari flagship store in Ginza, which was reintroduced at the end of last year for the holiday season. Now, the installation's interactive feature will be available again for a limited time until January 8 2024.

Bulgari Serpenti Sparkle 2023 takes over the massive Bulgari Ginza Tower by lighting up the brand's iconic Serpenti snake, which you can manipulate with different colours and patterns through your smartphone.

To activate the installation, simply scan the QR code shown outside the building. From there, you’ll be led to this website where you can select your favourite colour or pattern to showcase on the massive Serpenti encircling the building. Once chosen, just swipe up and the colour or pattern you’ve chosen will be directly transferred onto the snake.

Bulgari Ginza Tower is located at 2-7-12 Ginza, Chuo. You can start interacting with the installation once the sun goes down from 5pm until midnight.

For more information on Bulgari Serpenti Sparkle, visit the website.

This article was published on November 14 2022 and updated on November 8 2023.

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