Bulgari Serpenti Sparkle 2022 takes over the massive Bulgari Ginza Tower by lighting up the brand's iconic Serpenti snake icon, which you can manipulate with different colours and patterns through your smartphone.
To activate the installation, simply scan the QR code shown outside the building. From there, you’ll be led to this website where you can select your favourite colour or pattern to showcase on the massive Serpenti encircling the building. Once chosen, just swipe up and the colour or pattern you’ve chosen will be directly transferred onto the snake.