Conveying the joy of ‘cultivating’ denim, UES is a Japanese brand emphasising high quality, natural materials and domestic manufacturing. The brand name is supposed to be derived from the word ‘waste’, expressing the hope that their items will be worn down to rags instead of languishing in a closet. Woven from Zimbabwe cotton, their material is flexible and strong, and is appreciated for its slowly adjusting fade. We recommend the ‘400T’ raw denim with its modern, tapered silhouette that comes with a little extra room between the hips and the thigh. The first hand wash will remove the starch, while subsequent washes will allow fading and breaking in to occur along the creases, meaning that you can experience the process of ‘cultivating’ the item for yourself. The shop also does repairs, and provides information on washing and customisation through in-store samples. You can of course ask the knowledgeable staff too.