Nippon-ichi’s interior design is a contemporary take on classic Japanese elements. The wooden displays and furniture design are inspired by the Nihonbashi of the Edo period (1603-1868). Different sceneries of that time are featured throughout the indigo and white noren curtains.
Here you can not only buy Tokyo-exclusive souvenirs but also gifts from across the country, which are thoughtfully categorised by prefectures. If you’re looking for a snack, go for the crispy Yusempei crackers (¥691) from Nagasaki, or the juicy Amanatsu mandarin in syrup (¥594) from Ehime. Another popular product is the revitalising Yunohana bath salt from Beppu Onsen, a famous hot spring resort in Oita prefecture in southern Japan. The little area sectioned off with glass walls is also worth checking out for its monthly-changing variety of goods from a specific city or region in Japan.