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Time Out today launches The Top 2%, a major new editorial platform celebrating outstanding restaurants across the UK.
Bringing together 200 exceptional restaurants selected by Time Out's expert food editors, The Top 2% is designed to help food lovers discover the very best places to eat across England, Scotland, Wales and Northern Ireland - from much-loved neighbourhood favourites and family-run institutions to destination dining and some of Britain's most exciting chefs.
Created by Time Out in partnership with digital bank Chase, with WPP Media leading the strategic and media planning, the campaign spans print, digital, social, CRM, vodcast (video podcast) and video, celebrating the people, places and dishes shaping Britain's dining scene today.
Leonie Cooper, Food & Drink Editor at Time Out, said:
"Time Out has always helped people discover brilliant places to eat, and The Top 2% is our most ambitious celebration of Britain's restaurant scene yet. From neighbourhood institutions to destination dining, it's a guide to the places we genuinely believe every food lover should know about. We hope it inspires people to discover somewhere new, revisit an old favourite and celebrate the incredible talent behind Britain's hospitality industry."
At the heart of the campaign is The Top 2% Guide - a beautifully designed 64-page limited-edition print publication showcasing Time Out's all-time favourite restaurants across every region of the UK. More than simply a list, the guide features exclusive editorial storytelling, chef interviews and recommendations from Time Out's food experts, creating the ultimate companion for anyone passionate about eating well.
Alongside the print guide, Time Out is launching an always-on digital hub that will continue to evolve throughout the year with seasonal restaurant round-ups, curated recommendations and fresh editorial content.
For the first time, 200 restaurants across the UK will also receive Time Out Recommends stickers, recognising them as part of the country's Top 2% and helping diners discover outstanding places to eat wherever they are.
The campaign will also introduce Table for 2%, a brand-new vodcast series bringing together some of Britain's most exciting chefs and restaurateurs over meals at restaurants featured in the guide. Across eight episodes, guests will share industry insights, favourite dishes, career stories and their thoughts on what makes a truly memorable dining experience.
Throughout the campaign, Chase will be positioned as the ideal companion for discovering great food, highlighting how customers can get more from their money with 2% cashback* on everyday card spending with Chase, including at restaurants, cafés and on takeaways, as well as groceries, fuel and everyday transport.
Tamsin Weir, Partnerships & Digital Solutions Director at Time Out added:
"Consumers don't separate content from experiences anymore, and neither should partnerships. The Top 2% brings together trusted editorial, premium storytelling and brilliant food experiences in a way that feels useful to our audience. We're proud to have brought it to life with Chase and WPP Media, celebrating the very best of British dining while creating a platform that will continue to grow well beyond launch."
Deborah Keay, Chief Marketing Officer at Chase, said:
"People create some of their best memories around food. Whether it's discovering a neighbourhood café, celebrating over dinner or planning a weekend away around a great restaurant, we're delighted to partner with Time Out, helping more people to earn 2% cashback when they dine out.”
Holly Carters, Director at WPP Media UK, added:
“This campaign is a great example of what a strong partnership can do when it starts with something genuinely useful for the audience. Working with Chase and Time Out, we wanted to create a platform that felt credible, engaging and easy for people to use. It gives food lovers fresh reasons to discover brilliant restaurants across Britain, while connecting naturally with Chase’s role in helping customers get more from everyday moments."
The campaign launches with:
- The Top 2% Guide - a 64-page premium print guide (20,000 limited-edition copies)
- The Top 2% Digital Hub - featuring the UK's 200 best restaurants plus monthly themed guides
- Time Out Recommends stickers displayed at all 200 featured restaurants
- Table for 2%, an eight-part vodcast series filmed inside restaurants featured in the guide
- An ongoing programme of editorial features, social content and newsletters celebrating Britain's best dining.
The full list of The Top 2% restaurants can be found at:
https://www.timeout.com/london/chase-top-2-percent-restaurants
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Notes to editors
Please contact pr@timeout.com for further information.
*Customers will be able to earn cashback on:
- Groceries – e.g. at grocery stores, supermarkets, miscellaneous food stores, convenience stores and specialty markets.
- Everyday transport – e.g. local and suburban commuter passenger transportation (including ferries), bus lines (including charter/tour buses), railroads and passenger rail (trains).
- Fuel – e.g. service stations (with or without ancillary services), automated fuel dispensers and public electric vehicle charging points.
- Restaurants - e.g. restaurants, cafes, takeaway.
Exceptions and T&Cs apply.
To qualify, customers will need to make 15 or more card payments (debit or credit) or direct debits each month and maintain a balance of £1,000 or more across their Chase saver accounts (excluding round-up accounts).
About Time Out Group
Time Out Group is a global brand that inspires and enables people to experience the best of the city. Time Out launched in London in 1968 to help people discover the best of the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across over 350 cities in over 50 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world's first editorially curated food and cultural destination, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. There are currently Markets in 13 cities including Lisbon, New York and Dubai, with several new locations expected to open in 2026 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM, is headquartered in London (UK).
About Chase
Chase is the consumer banking business of JPMorgan Chase & Co (NYSE: JPM), a leading global financial services firm with assets of $5.0 trillion and operations worldwide.
The U.K. bank is designed specifically to meet the needs of customers in the country, providing a range of banking products and features. Launched in September 2021, Chase serves over three million U.K. customers and was named Best British Bank (2023 & 2024) and Best Current Account Provider (2023-2025) at the British Bank Awards. It was also named Banking App of the Year for the third consecutive year at the MoneyfactsCompare.co.uk Awards 2026.
In November 2025, Chase was named a Which? recommended provider for its current account for the first time.
In the U.K., Chase is a trading name of J.P. Morgan Europe Limited. J.P. Morgan Europe Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. For more information, go to www.chase.co.uk.
About WPP Media
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.