Bell’s took inspiration from its British roots, bringing Mod and Rock cultures—best known for their juxtaposition against each other throughout ‘60s-’70s—to the new life.
The contradictory elements from the two subcultures made it to the launch party, including a parade of two unique British motorcycle brands, Lambretta and Triumph, storming from Chatuchak Park to Victory Monument and back to Rod’s Cafe Moto in the Rod Fai Ratchada market. There were also branded workshops including jacket and helmet painting.
All of these are meant to shine the spotlight on Scotch whisky Bell’s, which every bottle is an excellent result of fine ingredients—fine malt grains, nutty single malt from Blair Athol, and Speyside apple from Dufftown, Scotland—aged for at least three years in an oak barrel to bring out the best, uniquely smooth sensation with a touch of light vanilla.
Find out more about Bell’s on www.diageo.com or hashtag #Bellswhisky and #คนจริงของจริง on Instagram