Back in June, Fujii Kaze, Japan’s superstar singer-songwriter, caused a frenzy at Siam Paragon with his surprise appearance at Parc Paragon, debuting his first English single, ‘Hachiko’. And Thai fans are still buzzing about the moment. Just before that, he dropped the music videos for ‘Love Like This’ and ‘Hachiko’’, marking a bold step in his move toward international stardom.
It seems the Japanese superstar never tires of keeping fans on their toes. He’s just dropped his first international album, Prema, along with the music video for the title track, shot entirely in Chiang Mai. The MV showcases some of the region’s most stunning spots, including Phalai Village, Chiang Dao Youth Camp and E-co Adventure Elephant Camp while capturing the warmth of local communities and Northern hill tribes who took part in the project. With almost the entire crew being Thai, the video doesn’t just look beautiful; it also supports local livelihoods and puts Chiang Mai’s charm on the global map.
The album title, Prema, is derived from Sanskrit and means ‘supreme love’, reflecting his enduring message of self-love. The tracks explore navigating pain, fostering healing, and achieving spiritual growth through openness, mindfulness and recognising the inherent value of oneself and others. Fujii Kaze explains, ‘This album is pure, simple, and uplifting. For me, it is not merely music – it is a way of life. With Prema, I sought to embody love itself: selfless, full of spirit and representing the highest form of love.’
Beyond the album, Fujii Kaze continues to expand his global fanbase. He recently completed a tour in Berlin, Paris, London and the United States, selling out every venue. He also performed at major international music festivals such as Lollapalooza and Outside Lands and created buzz as a special guest on Billie Eilish’s ‘Hit Me Hard and Soft’ tour in Japan. This October, he returns to tour the U.S., bringing songs from his latest album to audiences around the world.
2025 marks another major milestone for Fujii Kaze, cementing his status as one of the year’s most noteworthy artists.
The music video for Prema is now available on YouTube.