MBK Center is leaning into what people love most about shopping in Bangkok with a new high-season campaign shaped by real visitor insights. ‘Step into Thainess – Shop like a Thai’ highlights the warmth, charm and cultural buzz that define the city, inviting everyone to experience one of Bangkok’s OG malls through a more expressive, Thai-style lens.
Shopping with real Bangkok energy
The campaign video draws directly from Google Reviews, celebrating the moments that keep MBK on every must-visit list: smiling bargains, casual chats with vendors, discovering Thai crafts and walking away with more stories than souvenirs. CMO Puttachad Srinisakorn notes that MBK is more than a mall. It’s been a cultural destination for decades that houses a lively mix of visitors and vendors from all walks of life.
MBK’s popularity is backed by major recognitions, including the Travelers Choice Awards 2025 in the Things to do in Bangkok category on Tripadvisor and the Trusted Thailand certification from the Tourism Authority of Thailand. Inside, the offer is sprawling: explore floors dedicated to fashion, IT gadgets, and souvenirs, or unwind at premium beauty clinics and spas. Foodies can dive into the famous Food Legends by MBK, a hub of legendary street-food staples. Inclusivity is key here – the center is fully equipped with dedicated prayer rooms and a wide variety of certified Halal dining options, making it a welcoming stop for everyone.
Culture sits at the heart of the experience. Free Khon performances take over the mall on the last Thursday of every month, while Muay Thai Fight Night fills the plaza with energy on the first and last Wednesday. Both events showcase Thailand’s heritage in a setting that feels open and accessible, and unmistakably Bangkok.
With ‘Step into Thainess – Shop like a Thai,’ MBK Center blends culture, lifestyle and retail into one place. It captures the joy of shopping the Thai way and brings that familiar Bangkok spark to the holiday season.
For more information, visit www.mbk-center.co.th or follow @mbkcenter on Instagram
