Last year in July 2020, Swedish furniture giant IKEA, of which its wide-recognizable aesthetics have inspired the fashion world for many years, surprised the world by introducing its very-own clothing collection at IKEA Harajuku in Tokyo, Japan. Now, the much-awaited collection will finally be landing in Thailand on Jan 14.
Named EFTERTRÄDA, which means 'successor' in Swedish, the collection sees minimalist hoodies (B699), t-shirts (price TBA), tumblers (B99), tote bags (B99), towels (B299), and surgical masks (price TBA) labeled with the barcode print appropriated from that of 'BILLY' bookshelf, one of IKEA's best-selling product series worldwide.
After making waves in Tokyo, EFTERTRÄDA was first introduced in Southeast Asia in Singapore in Dec 2020. You can get your hands on the items at both IKEA Bangna and Bangyai stores in Bangkok from Jan 14, and via its official online store from Jan 28.
