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A gigantic, four-story Starbucks is coming to the Magnificent Mile

Zach Long
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Zach Long
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The Unicorn Frappuccino may be gone (for now, at least) but Starbucks is still full of surprises. Today, the coffee chain announced that it will be bringing a Starbucks Reserve Roastery to Michigan Avenue in 2019, taking over 646 N Michigan Ave—a building that is currently occupied by Crate & Barrel.

The four-story, 43,000 square-foot Starbucks Reserve Roastery will be Starbucks' largest store to date, promising "a fully sensorial coffee environment dedicated to roasting, brewing and packaging rare, small-batch Starbucks Reserve coffees from around the world." The location will also feature freshly baked bread from Italian baker Rocco Princi.

The Chicago-based Reserve Roastery will be the chain's third roastery in the U.S., joining the original Seattle outpost and a New York City location that is scheduled to open in 2018. 

Starbucks Reserve's Magnificent Mile location won't be Chicago's introduction to the chain's upscale offerings—the Wicker Park Starbucks (1588 N Milwaukee Ave) recently reopened as a Reserve bar and locations in West Loop and Wrigleyville are scheduled to begin brewing in the coming year. Targeting millennials and coffee aficionados, these high-end shops specialize in small-batch roasts that can cost as much as $10 a cup. 

For anyone who geeks out about brewing methods and "coffee mixology," the Starbucks Reserve Roastery sounds like a great place to indulge in some fancy caffeinated creations. For everyone else, it should at least provide an interesting backdrop for Instagram photos of your lattes and Frappuccinos.

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