Medical tourism is a long-lived tradition in Croatia
Nowadays, glamorous party island Hvar is one of the Med's trendiest destinations. In the past, the island was popular with moneyed revellers of a different breed. A playground for the holidaying Austro-Hungarian elite, Hvar was attracting a wellness crowd back in the eighteen-hundreds. Charmed by the island's lush Mediterranean vibe, its canopy of evergreens, translucent waters and fresh air, The Hvar Health Society set up shop in 1868 with aspirations to establish the first hotel specialising in healthcare and wellbeing.
The opulent seaside resort of Opatija was attracting the well-to-do healthcare tourist more than a century ago. They stayed in grand villas and sought to invigorate their health by strolling the Lungomare, a stunning seaside walkway that offers some of Croatia’s best vistas. The pure air, thermal springs and peliod mud led to the island's official status as a health resort. Croatia's first healthcare centre was established here in 1844, a whopping 170 years ago.