ATA, the first Israeli company to design and manufacture textiles and clothing locally, was founded by the Moller family in 1934. Thirty years after it closed its doors in 1984, ATA reopened and rebranded, ready to retake its place as a staple in Israeli fashion. Head designer Yael Shenberger speaks of sustainability and locality as keys to ATA’s spirit. The look reflects the “worker’s attire” fashion worn by early settlers, modernized for both style and function. Some of the design updates include ensuring the pockets will fit an iPhone and hold its cargo while wearers ride a bike.
Israeli designers have been world renown for a long time now. With Hed Mayner kicking off Paris Fashion Week, and Shahar Avnet dressing Beyoncé, the Jewish mind knows no limits. But you don't have to be Beyoncé to be the best dressed one in the room. Now that we can finally conceive summer coming to an end, with winter just around the corner, we decided that it's the perfect time to dust off those mediocre tanktops, and make room for a new wardrobe. Here's all the inspiration you need to survive the coldest months of the year in style.