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ATA © Orit Pnini

10 Israeli designers to inspire your inner fashionista

Let these fierce fashion designers guide you as you dress to impress this winter

By Sol Gruffy 1 (DO NOT USE)
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Israeli designers have been world renown for a long time now. With Hed Mayner kicking off Paris Fashion Week, and Shahar Avnet dressing Beyoncé, the Jewish mind knows no limits. But you don't have to be Beyoncé to be the best dressed one in the room. Now that we can finally conceive summer coming to an end, with winter just around the corner, we decided that it's the perfect time to dust off those mediocre tanktops, and make room for a new wardrobe. Here's all the inspiration you need to survive the coldest months of the year in style.

The coolest Israeli fashion designers on Instagram

ATA © Tamat Karavan

1. ATA

Shopping Designer White City

ATA, the first Israeli company to design and manufacture textiles and clothing locally, was founded by the Moller family in 1934. Thirty years after it closed its doors in 1984, ATA reopened and rebranded, ready to retake its place as a staple in Israeli fashion. Head designer Yael Shenberger speaks of sustainability and locality as keys to ATA’s spirit. The look reflects the “worker’s attire” fashion worn by early settlers, modernized for both style and function. Some of the design updates include ensuring the pockets will fit an iPhone and hold its cargo while wearers ride a bike. 

Tres © Orit Pnini

2. Tres

Shopping White City

Tres as a brand is an effortless choice for Tel Avivian woman. Their flattering pieces are impeccably tailored and geared towards the urban and fearless stylish citizens of Tel Aviv. The brand’s wide range of products gives clients of any age and style a variety of clothing choices for all hours of the day. While the variety of styles is large, two things are guaranteed in every product: quality and sophistication. The current collection includes evening and day dresses as well as individual pieces. 

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Shahar Avnet © Michal Halbin

3. Shahar Avnet

News Shopping & Style

Thirty-year-old Israeli fashion designer Shahar Avnet, a Shenkar graduate with honors, did the unbelievable last year - she took over the fashion world. Italian Vogue marked her as one of the most promising designers of the year. And Queen Bae herself chose a few of Avnet's designs to wear on tour – including another design for a series of photographs that decorate the Carters' new album "Everything is Love". Avnet's last collection, Wonderland, is inspired by the roller coaster of the designer's last year, talks about growth and development and tells the story of all the surprises and the unimaginable highs that happened to her, with a touch of fairy dust and magic that surrounded her life recently. 

© Assaf Einy

4. Dorin Frankfurt

Shopping Tel Aviv City Center

Iconic in her black clothing, red lipstick, and glasses, she has established that her designs are thoughtful with social action, uniqueness, quality, sustainability and social involvement in mind. "Designed and manufactured in Tel Aviv" as the company slogan, there is no better place to find sustainable local fashion than at Dorin Frankfurt.

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Alef Alef © Guy Kushi & Yariv Fine

5. Alef Alef

Shopping Old North

Each Alef Alef collection is created from a new inspiration with a different perspective. Alef Alef designs manage to perfectly combine clean cuts with urban style into a piece suitable for the most high-end shoppers and basic buyers. The unique look of Alef Alef clothes is formed from integrating sophisticated trims, careful treatment of fabric, dyes and prints, and various hand crafting techniques. The collections are varied and form a complex, relaxed look, while staying fresh and natural.  

TWOTONE
TWOTONE
© Rotem Lebel

6. TWOTONE

Shopping Fashion exhibitions White City

TWOTONE’s team of two: Zohar, a fashion designer, and Shimon, an industrial designer, come together to produce this unique and forward-thinking brand. In a nutshell? Their specialty is infinite plays on the shirt-dress — sheer and sexy, denim, classic crisp white. The brand works with high-quality cotton, imported from Japan, and a muted color palette that transforms seamlessly from daytime street-style, worn with a beanie and an attitude, to more formal evening wear. “We believe that everybody can look their best, regardless of size, color, or shape of the body. We want our clothes so accessible for everybody. 

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Comme il faut © Asaf Liberfrund

7. Comme il faut

Shopping Tel Aviv - Jaffa

Comme il faut is comprised of a fashion house, women’s only spa, and chef's restaurant located at the Beit Banamal (Home in the Harbor) complex at Tel Aviv port, that offers a women's venue for culture and entertainment. Sybil Goldfiner founded the company together with Carole Godin 22 years ago, as a business by women for women. The company seeks to advance women in Israeli society by developing and cultivating feminist awareness. The approach that guides the company's activities is that a garment is not only a garment, but is also part of an entire gamut of political actions that are motivated by a cultural-critical worldview. 

Hed Mayner © Cecile Bortoletti

8. Hed Mayner

Shopping White City

After graduating from Bezalel Academy of Arts and Design in Jerusalem, Northern Israeli-born designer, Hed Mayner, set out on a journey to Paris to discover new aspects of fashion and craft. While at the Parisian Institut Français de la Mode, he enriched his aesthetics and came to understand the essence of body language in his art. The centrality of body language inspired his eponymous label, which operates in Israel and has expanded to 30 plus boutiques abroad, including Open Ceremony in New York, Super A Market in Tokyo and Ansh46 in Rotterdam. 

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© Juli Teitler

9. MEWS

Shopping Designer White City

Sleek, classic, slimming, easy to accessorise - black is a style maven’s best friend. Enter in Mews, by Gal Shenfeld, a line of all-black luxury women’s wear. Based in Tel Aviv and founded in 2014, the label is comprised of essential, classic garments, crafted from only the highest quality materials. Inspired by culture, art, media, people, leisure and life, the line focuses on silhouette, texture, composition, volume and movement. Because of the breadth of influence, the Mews team is constantly designing and producing new items daily. 

Hannah © Lena Zeldz

10. Hannah

Shopping Designer Old Jaffa

HANNAH is a Tel Aviv based womenswear brand that mixes contemporary tailoring, minimalistic lines, premium materials and innovative techniques to create high-quality items. HANNAH was established in 2014 by Nir Goeta and Rotem Mitz-Goeta, a married couple who graduated from Shenkar College of Design in Israel. Nir worked as a menswear designer in Maison Martin Margiela, Paris and Benetton, Italy. 

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