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Located on the Marmara Sea coast on the Asian Side of town, the Kadıköy district and its Moda neighbourhood in particular have soared in popularity over the past few years, leading us to name it one of the 50 coolest neighbourhoods in the world. Hundreds of new bars, cafés, restaurants and shops have opened here, making the area a must-see for those really wanting to get a feel of how the city hangs out these days. While it may be the apple of the eye for an ever-increasing number of Istanbulites, Kadıköy still features a more relaxed vibe than the bustling European side, a fact quite evident upon first visit. If you’re still not convinced, taking a ferry there might just be the best way to soak up Istanbul's inimitable views.